Hi, I’m Sanjeev Kumar — exploring the future of Search, SEO & AI.
Associate Director of User Growth with 15+ years of experience building organic growth for products used by millions. I write about SEO, AI Search, product growth, and how search is evolving in the age of Large Language Models.
About Me
I’ve always been fascinated by one question: how do people discover information online? That curiosity led me into SEO over a decade ago and continues to shape the way I think about digital growth today.
Throughout my career, I’ve had the opportunity to work on high-traffic consumer platforms, collaborating with product, engineering, editorial, and leadership teams to improve how millions of users find information. While SEO has been at the core of my work, my interests have expanded to product growth, user behavior, content strategy, and the rapidly evolving world of AI-powered search.
Today, I’m particularly interested in understanding how Large Language Models, AI search engines, and traditional search are reshaping the web. I enjoy experimenting with new ideas, analyzing search trends, and sharing practical insights that help marketers, product teams, and publishers adapt to what’s changing.
This website is my space to document those learnings—through research, experiments, observations, and thoughts on the future of search. Whether you’re here to explore SEO, AI Search, GEO, AEO, or product growth, I hope you find something that sparks a new perspective.
I believe the future of search will be shaped by a combination of traditional SEO, AI-powered discovery, and a deeper understanding of user intent. Through my articles and experiments, I aim to simplify these changes and share practical insights backed by real-world observations. If you’re interested in the future of search, I hope you’ll find something here worth exploring.
15+
Years of Experience
30M+ Users
Platforms I’ve worked on
Research Focus
AI Search, GEO & AEO
Blog
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Understanding Digital Growth In today’s fast-paced digital landscape, businesses need to evolve constantly to stay relevant and maintain growth. Digital growth refers to the expansion of a company’s reach and influence through various online channels. It encompasses aspects of marketing, user engagement, and the adoption of emerging technologies to enhance visibility and consumer interaction. The…
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Understanding Digital Growth As a user growth specialist, I navigate the fascinating world where digital growth meets search engine optimization (SEO) and generative engine optimization (GEO). My role focuses on optimizing how information is discovered online, ensuring that businesses thrive amidst ever-changing digital landscapes. The Role of SEO and GEO SEO is vital for enhancing…
Get in Touch
Have a project in mind or just want to say hello? I’d love to hear from you.